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Layerpath automatically collects engagement data every time someone views one of your published demos. You can explore this data in the Reports section of your dashboard to understand how viewers interact with your tours, guides, and videos.

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Finding your analytics

Navigate to Reports in the left sidebar of your dashboard. The overview page shows aggregate metrics across all your demos, and you can drill into individual demos for per-demo breakdowns.

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Metrics Layerpath tracks

Total views

The number of times your demo has been opened by a viewer. Each visit counts as one view, including repeat visits by the same person.

Unique viewers

The number of distinct visitors who have viewed your demo, excluding repeat visits from the same viewer.

Completion rate

The percentage of viewers who reached the final step or frame of your demo. A higher rate indicates strong engagement from start to finish.

Steps view rate

For tours and guides, the percentage of viewers who viewed each individual step. Use this to identify where viewers drop off in your content.

Watch rate

For videos, the average percentage of the video that viewers watched before stopping.

Leads

The total number of viewers who submitted their contact information through a lead capture form on your demo.

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Overview dashboard

The Reports overview page gives you a workspace-wide summary of your content performance. It includes:
  • Recent demos — your most recently created demos and their view counts
  • Trending demos — demos with the highest view activity in the selected time period
  • All demos — a full table of every published demo with views, completion rate, watch rate, and drop-off rate side by side
Only published demos appear in the Reports overview. Unpublished demos do not collect analytics data.

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Filtering by date range

You can filter analytics data by time period using the date selector at the top of any report. The available options are:
  • Past week — the last 7 days
  • Past month — the last 30 days
  • Past 12 months — the last 365 days
  • Custom range — specify a start and end date
Changing the date filter updates all metrics and charts on the page simultaneously.

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Filtering by content type

From the Reports overview, you can filter the demos list to show only tours, guides, or videos. This helps you compare performance across a single content type.

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Next steps

Tour insights

View step-by-step drop-off data and performance trends for individual tours.

Lead capture

Collect viewer contact information and export leads from your demos.