Opening tour insights
Open Insights
In the top navigation of the demo editor, click Insights. This opens the analytics panel for that tour.
Overview metrics
At the top of the Insights panel, you see a summary of key metrics for the selected time period:| Metric | What it means |
|---|---|
| Viewers | Total number of visits to your published tour |
| Completion rate | Percentage of viewers who reached the last step |
| Watch rate | Average percentage of steps viewed across all visitors |
| Leads | Total form submissions (shown when lead capture is enabled) |
| Replays | Number of times viewers replayed the tour after completing it |
If lead capture is enabled on your tour, the Watch rate card is replaced by a Leads card showing total form submissions and a Lead rate card showing the percentage of viewers who submitted the form.
Performance timeline
Below the overview metrics, a line chart shows daily view counts, plays, and completions over your selected date range. Use this chart to:- Spot spikes in traffic after sharing your tour
- Identify periods of low engagement
- Track the effect of edits or republishing on viewer behavior
Activity breakdown
The Activity section shows how your viewers arrived and what devices they used, broken down into four cards:Operating system
Operating system
A count of views by the viewer’s operating system (e.g., macOS, Windows, iOS, Android). Click the expand icon on the card to see the full list beyond the top two.
Country
Country
A count of views by the viewer’s country of origin. Useful for understanding where your audience is located.
Browser
Browser
A count of views by browser (e.g., Chrome, Safari, Firefox). Helps identify if certain browsers produce lower engagement.
Device
Device
A count of views by device type (e.g., desktop, mobile, tablet). If mobile viewers have lower completion rates, consider simplifying your tour for smaller screens.
Steps view rate
The Steps view rate section shows a bar chart with one bar per step in your tour. Each bar represents the percentage of viewers who reached that step. This is the most actionable section for improving your tour:- The first step always shows 100% (or close to it) as the baseline
- Each subsequent step shows the percentage of viewers who made it that far
- A steep drop between two steps signals a point where viewers are losing interest
Step view data is only collected for tours that have step-level tracking enabled. If your tour was created before tracking was enabled on your workspace, historical views may not appear in this chart.
Using insights to improve your tours
Here are practical ways to act on your analytics data:Low completion rate
Low completion rate
If your completion rate is below ~30%, your tour may be too long or have friction points that stop viewers from finishing. Check the Steps view rate chart to find where the biggest drop-offs occur and trim or simplify those steps.
High drop-off on a specific step
High drop-off on a specific step
A sharp drop on one step usually means that step has a confusing interaction, too much text, or is not clearly connected to what came before. Simplify the step and republish to see if engagement improves.
Low replay count
Low replay count
Replays indicate viewers found the tour valuable enough to watch again. If replays are low but completion rate is high, consider adding a call-to-action at the end that encourages the viewer to share or revisit the tour.
Unusual device or country breakdown
Unusual device or country breakdown
If a large portion of your viewers are on mobile but your tour was designed for desktop, step-level interactions may be hard to complete on small screens. Test your tour on mobile and adjust the layout or step count accordingly.